• Home
  • Basics of Typography
    • Origins of the Alphabet, 8
    • Type Terminology, 12
    • Type Measurements, 17
  • Five Classic Typefaces
    • Classifications, 24
    • Characteristics, 26
    • Garamond | Old Style, 28
    • Baskerville | Transitional, 34
    • Bodoni | Modern, 40
    • Century Expanded | Egyptian, 46
    • Helvetica | Sans Serif, 52
    • Type Families, 58
    • Exercise | Identifying Typefaces, 60
  • Designing with Text Type
    • About Type, 62
    • Letterspacing and Wordspacing, 64
    • Linespacing | Leading, 66
    • Line Length | Measure, 68
    • Type Arrangements, 70
    • Paragraph Indications, 74
    • Creating Emphasis, 76
    • Grids, 80
  • Designing with Display Type
    • Selecting Display Type, 84
    • Arranging Display Type, 86
    • Optical Considerations, 88
    • Punctuation, 90
    • Display Initials, 92
    • Modifying Type, 93
  • Color
    • Spot Colors, 96
    • Process Colors, 100
    • Projected Colors, 102
  • Projects
    • Solving Design Problems, 104
    • Five Classic Typefaces, 106
    • Type Arrangements, 108
    • Typestyles, 110
    • Paragraph Indications, 112
    • Expressive Words, 114
    • Visually Enhanced Quotation, 116
    • Early Letterform, 120
    • Grids, 124
    • Brochure, 126
    • Experimental Typography, 132
    • Ransom Note, 134
    • Logo, 136
  • Traditional Skills
    • Copyfitting, 138
    • Comping, 140
    • Copy Preparation, 142
  • Type Specimens
    • Classifications, 146
    • Foundries
  • References and Resources
    • Punctuation, 156
    • Typesetting | Digital Design, 158
    • Bibliography, 172
    • Index, 173
    • Colophon, 176
  • Professional Gallery
  • Designingwithtype.com
  • Comments
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©2010 James Craig
 
   
Century, the first major American typeface, was designed in 1894 by Linn Boyd Benton for Theodore Lowe DeVinne, the printer of The Century Magazine. After Bodoni, type designers began to search for new forms of typographic expression. Around 1815 a typestyle appeared that was characterized by thick slab serifs and thick main strokes with little contrast between the thicks and thins. This style was called Egyptian. Century Expanded is an excellent example of a refined Egyptian, or slab serif, typeface. The large x-height and simple forms combine to make this a very legible typeface.
Justified
Design Concerns
Improved Setting
Garamond Text & Layout
Flush Left, Ragged Right
Design Concerns
Improved Setting
Baskerville Text & Layout
Flush Right, Ragged Left
Design Concerns
Improved Setting
Bodoni Text & Layout
Centered
Design Concerns
Improved Setting
Century Expanded Text & Layout
Random
Design Concerns
Improved Setting
Helvetica Text & Layout
Garamond Text / Layout
Baskerville Text / Layout
Bodoni Text / Layout
Century Expanded Text / Layout
Helvetica Text / Layout