• Home
  • Basics of Typography
    • Origins of the Alphabet, 8
    • Type Terminology, 12
    • Type Measurements, 17
  • Five Classic Typefaces
    • Classifications, 24
    • Characteristics, 26
    • Garamond | Old Style, 28
    • Baskerville | Transitional, 34
    • Bodoni | Modern, 40
    • Century Expanded | Egyptian, 46
    • Helvetica | Sans Serif, 52
    • Type Families, 58
    • Exercise | Identifying Typefaces, 60
  • Designing with Text Type
    • About Type, 62
    • Letterspacing and Wordspacing, 64
    • Linespacing | Leading, 66
    • Line Length | Measure, 68
    • Type Arrangements, 70
    • Paragraph Indications, 74
    • Creating Emphasis, 76
    • Grids, 80
  • Designing with Display Type
    • Selecting Display Type, 84
    • Arranging Display Type, 86
    • Optical Considerations, 88
    • Punctuation, 90
    • Display Initials, 92
    • Modifying Type, 93
  • Color
    • Spot Colors, 96
    • Process Colors, 100
    • Projected Colors, 102
  • Projects
    • Solving Design Problems, 104
    • Five Classic Typefaces, 106
    • Type Arrangements, 108
    • Typestyles, 110
    • Paragraph Indications, 112
    • Expressive Words, 114
    • Visually Enhanced Quotation, 116
    • Early Letterform, 120
    • Grids, 124
    • Brochure, 126
    • Experimental Typography, 132
    • Ransom Note, 134
    • Logo, 136
  • Traditional Skills
    • Copyfitting, 138
    • Comping, 140
    • Copy Preparation, 142
  • Type Specimens
    • Classifications, 146
    • Foundries
  • References and Resources
    • Punctuation, 156
    • Typesetting | Digital Design, 158
    • Bibliography, 172
    • Index, 173
    • Colophon, 176
  • Professional Gallery
  • Designingwithtype.com
  • Comments
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©2010 James Craig
 
   
Helvetica is a sans serif typeface of Swiss origin. Although typefaces without serifs were used in the nineteenth century, it was not until the twentieth century that they became popular. In 1957 the Haas foundry introduced Haas Grotesk, designed by Max Miedinger (with Eduard Hoffmann), later to become known internationally as Helvetica. Helvetica's large x-height, slightly condensed letters, and clean design make it a very readable typeface. In general, sans serif typefaces have relatively little stress, with optically equal strokes, and should always be leaded.
Justified
Design Concerns
Improved Setting
Garamond Text & Layout
Flush Left, Ragged Right
Design Concerns
Improved Setting
Baskerville Text & Layout
Flush Right, Ragged Left
Design Concerns
Improved Setting
Bodoni Text & Layout
Centered
Design Concerns
Improved Setting
Century Expanded Text & Layout
Random
Design Concerns
Improved Setting
Helvetica Text & Layout
Garamond Text / Layout
Baskerville Text / Layout
Bodoni Text / Layout
Century Expanded Text / Layout
Helvetica Text / Layout