AAs, 142, 143
Adlib type specimen, 152
Akzidenz Grotesk type specimen, 151
Aldine type specimen, 147
Alignment, optical, 89
Alphabet, origins of, 8–11
Analyzing problem, 104
Anatomy, of type, 12–14
Appropriateness, 63, 84
Arrangements, 70–73, 86–87
project using, 108–109
Ascender, 12, 13
Asterisk, 157
Asymmetrical setting, 73
Baseline, 12, 13
Baseline-to-baseline, 20
Baskerville, John, 24, 25, 34
Baskerville type specimens, 24, 26, 27, 34–39, 58
Bembo type specimen, 147
Benton, Linn Boyd, 25, 46
Bernhard Modern type specimen, 149
Bickham Script type specimen, 153
Black Letter, 16, 146
letterforms, 10, 11
typefaces, 11, 153
Blackletter type specimen, 153
Blackmoor type specimen, 153
Black typestyle, 15
Bodoni, Giambattista, 24, 40, 46
Bodoni type specimens, 24, 26, 27, 40–45, 58
Body text, 81, 82. See also Text type
Bold typestyle, 15, 77, 110, 111
Botanical type specimen, 154
Bottom margin, 82
Boxes, for emphasis, 78
Braces, 157
Bracketed serifs, 24
Brackets, 157
Breaking lines, 91
Brochure project, 126–131
Bullets, 79
Bulmer type specimen, 148
Callouts, 81, 82
Capitals, 12, 13, 110, 111
in display type, 86–87
drop, 82
for emphasis, 76
small, 13, 14, 76
square, 11
Caption, 82
Carolingian minuscules, 10, 11
Caslon 540 type specimen, 147
Casting, machine, 158
Centered setting, 70, 71, 108, 109
Centering, mechanical vs. optical, 89
Century Expanded type specimens, 25, 26, 27, 46–51, 59
Chapter head, 82
Character count, 138–139
Characteristics, 26–27
Characters, 12
City type specimen, 150
Classic typefaces, 23–60
project using, 106–107
Classifications, type, 16, 24–25, 146
Cochin type specimen, 148
Colon, 156
Color, 95–102
“ Color” of type, 21
Columns. See Grids
Comma, 156
Common characteristics, 26, 27
Comping, 140–141
Comprehensive (comp), 138
Computers. See Digital design
Condensed/compressed typestyle, 15, 77
Contour settings, 73
Contrast, display type and, 84
Copy
length of, and linespacing, 67
preparation of, 142–144
Copyfitting, 138–139
Counter, 12, 13
Critter type specimen, 152
Dall’Aglio, Margherita, 40
Dante type specimen, 147
Dashes, 91, 157
Decision-making, 105
Deck, 81, 82
Decorative, 16, 146
typefaces, 152
Depth, 17
Descender, 12, 13
Design
digital, 158, 159–160
typeface, 26
Designing
with display type, 83–94
with text type, 61–82
Design problems, solving of, 104–105
DeVinne, Theodore Lowe, 46
Didot type specimen, 149
Digital composition, 159
Digital design, 158, 159–160
Dingbats, 79
Display initials, 92
Display type, 18, 106, 107, 120, 122
arranging of, 86–87
comping of, 141
designing with, 83–94
modifying of, 93–94
optical considerations with, 88–89
selecting of, 84–85
Doubling, 66
Drop cap, 82
Early letterform project, 120–123
Egyptian, 16, 23, 24, 25, 27, 46, 146
typefaces, 47–51, 150
Egyptian 710 type specimen, 150
Elite, 138
Ellipsis points, 157
Em-dash, 156
Emphasis, 76–79
Em-quad, 22
En-dash, 157
Enlarging punctuation marks, 90
Esthetics, 63
Estienne, Robert, 28
Exclamation point, 156
Exercise, typeface, 60
Expanded typestyle, 15, 77
Experimental typography project, 132–133
Expressive display type, 84, 85
Expressive words project, 114–115
Extended typestyle, 15
Extrabold typestyle, 15
Fairfield type specimen, 148
Falstaff Festival type specimen, 152
Families, type, 16, 58–59
Feet, running, 81, 82
Fenice type specimen, 149
Ferdinand, Duke of Parma, 40
Fette Fraktur type specimen, 153
Figures (numbers), 13, 14
Filosophia type specimen, 149
Final proof, 142, 143
First proof, 142, 143
Fleurons type specimen, 154
Flourishes, 146
specimens of, 154
Flush left, flush right setting, 70, 71
Flush left, ragged right setting, 70, 71, 108, 109
Flush right, ragged left setting, 70, 71, 108, 109
Folios, 81, 82
Fonts, 16
Footnotes, 81–82
Frances Uncial type specimen, 152
Franklin Gothic type specimen, 151
Frutiger type specimen, 151
Full capitals, 13
Futura type specimen, 151
Galliard type specimen, 147
Garamond, Claude, 24, 25, 28
Garamond type specimens, 24, 26, 27, 28–33, 58
Geschke, Charles, 159
Gill Sans type specimen, 151
Glypha type specimen, 150
Gothic letterforms. See Black Letter
Goudy Text type specimen, 153
Gravura type specimen, 153
Greek alphabet, 9, 11
Grids, 80–82
project using, 124–125
Griffo, Francesco, 11
“ Grotesques,” 146
Gutenberg, Johannes, 7, 10, 11,
60, 158
Gutter, 82
Half-Uncials, 10, 11
Handsetting, 158
Handwriting, for emphasis, 79
Hanging indent, 74
Hanging initials, 92
Hard copy, 138
Harmony, display type and, 84
Heads, 81, 82. See also Display type
Heavy typestyle, 15
Helvetica type specimens, 25, 26, 27, 52–57, 59
Hoffmann, Eduard, 25, 52
Hot Metal Borders type specimen, 154
Hot metal type. See Metal typesetting
Humanistic letterforms, 10, 11
Hung punctuation, 90
Hyphens, 91, 157
Icons, 146
specimens of, 154
Identifying typefaces, 60
Ideographs, 8
Illustrated display initial, 82
Indent, 74
Individual characteristics, 26, 27
Industria type specimen, 152
Initials, display, 92
Innovative layouts, 94
Innovative typefaces, 93
Input, 160
Inset initials, 92
Inside margin, 82
Italic typestyle, 11, 15, 110, 111
for emphasis, 76
Jannon, Jean, 28
Janson Text type specimen, 148
Jazz type specimen, 152
Jensen, Nicholas, 11
Justified setting, 65, 70, 71, 108, 109Kerning, 21, 64, 88
Knocking out, 98
Layouts, innovative, 94
Leading, 20, 66–67
Left page, 82
Legibility, 63
Length
copy, and linespacing, 67
line, See Line length
Letterform, early, project using, 120–123
Letters, small, 10, 12, 13
Letterspacing, 21, 64–65
in comping, 141
mechanical vs. optical, 88
Ligatures, 13, 14
Light typestyle, 15
Line length, 21, 68–69
and linespacing, 66
Lines, breaking, 91
Line space, to indicate paragraphs, 74
Linespacing, 20, 66–67
optical, 89
Lining figures, 13, 14
Logo project, 136
Long dashes, 91
Loose spacing, 21
Lowercase, 12, 13
Lubalin Graph type specimen, 150
Machine casting, 158
Manipulation, data, 160
Margins, 82
Meanline, 12, 13
Measure, line, 21, 68
Measurements, type, 17–22
Metal typesetting, 17, 18, 20, 158
Meta type specimen, 151
Miedinger, Max, 25, 52
Minus leading/linespacing, 20
Mixing elements, for emphasis, 77
Modern, 16, 23, 24–25, 26, 27, 34, 40, 146
typefaces, 41–45, 149
Modern 880 type specimen, 149
Modern figures, 13, 14
Modern Wide type specimen, 149
Modifying type, 92–94
Mrs Eaves type specimen, 148
Multiple-column grids, 81
Name, setting of, 106, 107
No grid, 81
No indent, 74
Nonlining figures, 14
Normal spacing, 21, 64
Normal typestyle, 15
Note, ransom, project involving, 134–135
Novelty, 16, 146
typefaces, 152
Oblique, 15
Old Style, 16, 23, 24, 25, 26, 27, 28, 34, 40, 146
typefaces, 29–33, 147
Old style figures, 13, 14
One-column grids, 80
Open spacing, 21, 64
Optical considerations, 88–89
Optimal spacing, 64
Ornaments, 146
specimens of, 154
Ornate display type, 84, 85
Orphans, 69
Output, 160
Outside margin, 82
Overprinting, 98, 99, 101
Page, parts of, 81, 82
Palatino type specimen, 147
Pantone Matching System, 96
Paragraph indications, 74–75
project using, 112–113
Paragraph mark, 74
Parentheses, 157
Parts of page, 81–82
Periods, 156
space after, 90
PEs, 142, 143
Phoenician alphabet, 8–9, 11
Phototypesetting, 159
Pica (typewriter), 138
Picas, 17
line length in, 21
Pictographs, 8
Plantin type specimen, 147
Poetica type specimen, 154
Points, 17
Point size, 17
Position, for emphasis, 79
Problems, design, solving of, 104–105
Process colors, 100–101
Projected colors, 102
Projects, 103–136
Proofreader’s marks, 142, 143, 144
Proofs, 142, 143
Pullout, text, 82
Punctuation, 10, 90–91, 156–157
Quadraat type specimen, 150
Question mark, 156
Quotation marks, 156–157
Quotation project, 116–119
Raised initials, 92
Random setting, 72, 73, 108, 109
Ransom note project, 134–135
Readability, 62, 63, 64, 65, 110–111
Recto, 82
Regular typestyle, 15
Remedy type specimen, 152
Researching, 104
Resolution, 102
Reversing, 98, 99, 101
RGB colors, 102
Right page, 82
“ Rivers,” 64
Roman alphabet, 9–10, 11
Roman typestyle, 15, 76
Rubino Serif type specimen, 152
Rules, for emphasis, 78
Runarounds, 73
Running heads/feet, 81, 82
Rustica, 10, 11
Sabon type specimen, 147
Sans Serif, 13, 14, 16, 23, 24, 25, 27, 52, 146
letterforms, 13, 14
and linespacing, 67
typefaces, 53–57, 151
Scala Sans type specimen, 151
Script, 16, 146
typefaces, 153
Semibold typestyle, 15
Semicolon, 156
Serif(s)
letterforms, 13, 14
variations in, 26, 27
Serifa type specimen, 150
Setting name, 106, 107
Set-width, 17, 22
Seurat, Georges, 100
Short dashes, 91
Sidebars, 81
Size, type, 17, 18, 66, 77
Slab Serif. See Egyptian
Slash, 157
Small caps, 13, 14, 110, 111
for emphasis, 76
Small letters, 10, 12, 13
Snell Roundhand type specimen, 153
Solid colors, 96
Solid linespacing, 20
Solving design problems, 104–105
Space
after periods, 90
to indicate paragraphs, 74
“ Sparkle,” 146
Specifying type, 142
Spot colors, 96–99
Square capitals, 11
Square Serif. See Slab Serif
Storage, data, 160
Stress
variations in, 26, 27
vertical, and linespacing, 67
Stymie type specimen, 150
Subhead, 82
Swatchbook, 96
Swift type specimen, 150
Symbol, early letterform, 120, 121
Technology, wise use of, 105
Terminology, 12–16
Text pullout, 82
Text type, 18, 106, 107, 120, 123
appropriateness of, 63
arrangements of, 70–73
comping of, 140
designing with, 61–82
as display type, 84
emphasis within, 76–79
esthetics of, 63
legibility of, 63
letterspacing of, 64, 65
line length of, 68–69
linespacing of, 66–67
paragraph indications of, 74–75
readability of, 63
wordspacing of, 64–65
Thin typestyle, 15
Tight spacing, 21, 64
Tints, 96, 97
Top margin, 82
Torino type specimen, 149
Touching spacing, 21
Tracking, 21
Traditional skills, 137–144
Transitional, 16, 23, 24, 25, 26, 27, 34, 40, 146
typefaces, 35–39, 148
Type, 62–63. See also Display type; Text type
anatomy of, 12–14
arrangement of, 70–73, 108–109
characteristics of, 26–27
measuring of, 17–22
modifying of, 93–94
specifying of, 142
Type classifications, 16, 24–25, 146
Typeface design, 26
Typefaces, 14
classic, 23–60, 106–107
identifying of, 60
innovative, 93
mixing of, for emphasis, 77
Type families, 16, 58–59
Typesetting, 158–160
Type size(s), 17
and linespacing, 66
mixing of, for emphasis, 77
Type specimens, 28–60, 145–154
Typestyles, 15
mixing of, for emphasis, 77
project using, 110–111
Type terminology, 12–16
Typewritten copy, 142
Typography
basics of, 7–22
experimental, project using, 132–133
Ultra typestyle, 15
Underscoring, 78
Units, 22
Unit value, 22
Univers type specimen, 151
Unjustified setting, 65, 70, 71
Uppercase, 12, 13. See also Capitals
Usherwood type specimen, 148
Value, unit, 22
Veljovic Book type specimen, 148
Verso, 82
Vertical stress, and linespacing, 67
Very tight spacing, 21, 64
Visually enhanced quotation project, 116–119
Waldbaum type specimen, 149
Warnock, John, 157
Webdings type specimen, 154
Weingart, Wolfgang, 104
Widows, 69
Width, 17
Woodtype Ornaments type specimen, 154
Words, expressive, project using, 114–115
Wordspacing, 21, 64–65
optical, 88
X-height, 12, 13
in comping, 140
and linespacing, 66
and measuring, 18, 19
Zapf Dingbats type specimen, 154
Zapf International type specimen, 148