Project. Logos

Purpose.To explore the typographic possibilities of individual letters.

Assignment. Select two or three letters with which to create five logos ranging from conservative, where legibility is important, to experimental, where the visual impact is paramount. Consider the effectiveness of each. Although the choice of typefaces is optional, we suggest you start with the five classic faces. Color is restricted to only black.

The chosen letters should represent something, such as a service or a product, or even your initials. For example, the letters shown here, DWT, were taken from the title of the book Designing with Type and therefore the ideal logo should suggest something about typography.

Format. 10 X 10 inches (25 X 25 centimeters)

Time. 3 hours