Project. Organic Typography
Purpose. To convey concepts, emotions and messages through the use of organically formed typographies.
Assignment. The process of communicating through the act of writing began with the production of forms that transform sounds into signs which we call letters. Letters produced in a specific quantity were organized in a repetitive format to make up words, which then were used in the construction of sentences.
Within time, thousands of typefaces expressing different emotions and forms came into being. There came a time when the designers, most of the time, no longer created typefaces but made the correct choices that fitted their purpose from an array of pre-designed typefaces. We began to type the letters rather than inscribe them. Moreover, we often found ourselves unable to discern the form in which the receiver would view our message. It is now up to the receiver of the SMS or the e-mail to choose how they will view the message.
A lover’s voice saying “I love you” in a message can be reflected on the receiving and in Comic Sans, Verdana, Arial Bold or Courier typefaces and can have a different impact in each case. Those typefaces that became commonplace are used quite often and considered ordinary.
Now, the designers who want to convey sentimental messages use the same handwriting-based typeface and similarly those who wish to communicate serious issues in plain messages use the same Sans Serif typeface. However, one way of liberating oneself from similar forms is to create typography by hand, venture into calligraphy, or even use organic forms to create animated, spontaneous letterforms. Among the computer-born designs surrounding us, these types of typographic applications make a difference in today’s visual environment.
In this project, designers tried to convey concepts, emotions and messages through the use of organically formed typographies. They achieved this by experimenting, breaking away from the memorized notions, transforming forms, re-discovering the endless possibilities of formats through typography and calligraphy. The students tried to develop letterforms by searching beyond the storehouses of their minds, experiencing failure and creating new connections. All that we see now is really the result of a stormy journey...
Format. Poster design in 50x70 cm (300dpi, CMYK, jpeg).
Character set containing majiscules, miniscules, numbers and punctuations in 50x70 cm (300dpi, CMYK, jpeg).
Experimental film in 720x576 pixel, 45 seconds duration (Quicktime).
Time. One Month