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  • Basics of Typography
    • Origins of the Alphabet, 8
    • Type Terminology, 12
    • Type Measurements, 17
  • Five Classic Typefaces
    • Classifications, 24
    • Characteristics, 26
    • Garamond | Old Style, 28
    • Baskerville | Transitional, 34
    • Bodoni | Modern, 40
    • Century Expanded | Egyptian, 46
    • Helvetica | Sans Serif, 52
    • Type Families, 58
    • Exercise | Identifying Typefaces, 60
  • Designing with Text Type
    • About Type, 62
    • Letterspacing and Wordspacing, 64
    • Linespacing | Leading, 66
    • Line Length | Measure, 68
    • Type Arrangements, 70
    • Paragraph Indications, 74
    • Creating Emphasis, 76
    • Grids, 80
  • Designing with Display Type
    • Selecting Display Type, 84
    • Arranging Display Type, 86
    • Optical Considerations, 88
    • Punctuation, 90
    • Display Initials, 92
    • Modifying Type, 93
  • Color
    • Spot Colors, 96
    • Process Colors, 100
    • Projected Colors, 102
  • Projects
    • Solving Design Problems, 104
    • Five Classic Typefaces, 106
    • Type Arrangements, 108
    • Typestyles, 110
    • Paragraph Indications, 112
    • Expressive Words, 114
    • Visually Enhanced Quotation, 116
    • Early Letterform, 120
    • Grids, 124
    • Brochure, 126
    • Experimental Typography, 132
    • Ransom Note, 134
    • Logo, 136
  • Traditional Skills
    • Copyfitting, 138
    • Comping, 140
    • Copy Preparation, 142
  • Type Specimens
    • Classifications, 146
    • Foundries
  • References and Resources
    • Punctuation, 156
    • Typesetting | Digital Design, 158
    • Bibliography, 172
    • Index, 173
    • Colophon, 176
  • Professional Gallery
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  • Comments
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©2010 James Craig
 
3 of 13
 
Early Greek capitals carved in stone (c.600 B.C.E.). The inscription is also an example of boustrophedon writing (as the ox plows) in which lines alternated first in one direction and then in the other.