University of Pretoria, South Africa
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Project. Typographic Awareness

Purpose. Briefly the project centers around the view that typography as a discrete subject is no longer being taught in same way it used to be and that general appreciation and standards of typography have declined. Giving the subject greater exposure will help raise the level of awareness amongst students and teaching staff who will, hopefully, realise that it is, as some have called it, the single most important aspect of graphic design.

Assignment. The project is called Type Coach and is an entry for the International Society for Typographic Designers (ISTD)  annual competition.  The brief proposes a "Type Coach", a coach which will take a number of the world's leading practicing typographers and typographic designers on a tour of the UK and Ireland.  Pre-arranged venues will be booked for lectures and workshops. This coach needs to be promoted and needs a visual identity and appropriate publicity. Explore the intrinsic beauty of type.

Target audience. Aimed at students who are aware of what typography really is. Identity should be made attractive, accessible and relevant to a student audience.

Logo. 3 colours or less, capable of retaining true definition in black and white. Examples in each format needs to be submitted Stationery. Letterhead, business card, complimentary slip, invoice, envelope, format to be determined by designer. In colour. Specify materials.

Promotional poster/s. Size to be determined by designer, consideration given as to how posters would be mailed. Publicity brochure. 8 pages & full-colour cover – making specific mention of the participating designers as well as including introductory copy supplied.

Rationale. Research and thought process, research and development work show that a series of ideas has been explored before final selection. Thought and design process should be clear for judges to follow.

Format. Variable

Time. 3 weeks, 12 hours contact time per week.


Iaan Bekker was the visiting instructor for this project. Bekker joined the University of Pretoria as a guest lecturer from industry for the duration of the project.  He is currently the Creative Director for Africa and the Middle East at EnterpriseIG, Johannesburg.  The University of Pretoria is also Iaan's Alma Mater. He has, amongst other things, been responsible for the design of the new Coat of Arms of South Africa, replacing the one that served South Africa since 17 September 1910.

Student designer: Carl Jeppe

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