Project. Chinese
Movie Titles
Purpose. To help second-year students
have an understanding of type classifications and the typographic
attributes affecting the visual message/ identity. To understand
the connotation and denotation of logotype in visual significance.
To explore the ways of encoding visual significance through the
combination of typographic execution and graphic imaging. To practice
the process of logotype design with communicative effectiveness.
To use typography in an expressive and creative way.
Assignment. Choose a film. Analyze
the movie and select the main theme or characteristics to explore
visualization for designing the title in terms of personality,
character, traits, and content. Use existing typeface(s) and develop
the logotype into unique letterform(s) with embedded message. There
is no absolute answer but only meaningful individual expression.
Just explore and enjoy the process. Apply the logotype to a movie
poster with cast and description.
Submit at least 10 black-and-white
sketches within an A5 format for the initial critique and five
color layouts for the interim
critique. Final artwork should be printed in both black-and-white
and colour versions in an A4 size and mounted on A3 black board.
Format. Logo A4, Poster A3 mounted
on black board
Time. 6 weeks
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