Project. Typographic
Compositions with Oxymoron Word Combinations
Purpose. To motivate
automatic, objective, critical, and efficient decision-making,
while using the variation methodology. To search for unobvious
solutions and to be able to objectively judge what works and
what doesn't, what is appropriate and what not. To learn respect
for " normal" typography and it's purpose.
Assignment. To
develop typographical compositions consisting of large quantities
of text in small sizes, based on word combinations in which incongruous
or contradictory terms (oxymorons) are combined.
There are five typographical exercises. Each consists
of two or more given texts which include at least one oxymoron.
Within an adapted "universal" grid, each DIN A5 composition
must contain 85% to 95% text and only 5% to 15% white space, which
compels the search for original and imaginative solutions. Strict
parameters are given with the first exercise, i.e., one type face,
once type size, horizontal alignment only, no overlapping or cutting
off letters, etc. These constrictions are reduced with each successive
exercise.
Typographical systems and their functions are explored,
whether relevant or not. For example: alphabetical, chronological,
random and formal order; cross-referencing, registers, pagination,
listing, schedules, footnotes, indents; textblock numbering and
grouping; word or phrase highlighting, etc.
Format. DIN A5
(5 7/8 X 8 1/4), DIN A4 (8 1/4 X 11 11/16), DIN A3 (11 11/16
X 16 1/2), and DIN A2 (16 1/2 X 23 3/8)
Time. One semester. |
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