Project. Kinetic
Typography
Purpose: To understand
and appreciate the implications of using time as a fundamental
design element. As in film and live performance, the use of time
allows the graphic designer to show the reader/viewer/audience
precisely what s/he wishes when s/he wishes. Kinetic typography
is fundamentally different from static typography on a page,
and those differences are explored with this project.
Assignment: Find
a piece of text that is a monologue. It can be prose or poetry,
stage or screenplay, but preferably something that offers a range
of emotions. Visually represent your selected text by expressing
the content with typographic elements sequenced over a span of
time. Carefully consider the variables listed below, as well
as the relationship of the spoken word to the visible and dynamic
word. No representational images; however, color, light, and
texture are permissible.
Consider your variables:
typeface, typesize, weight, color, texture, focus, orientation,
location;
entrance, performance, exit;
sequence, speed, pacing, transition,
transformation, time;
tone
of voice, emotion, feeling, atmosphere, interpretation.
Suggestions:
Read your text out loud several times to hear how it sounds.
Parse and make notations of the sequence and the rhythm of sounds
and pauses.
Visualize the sequence of sounds and pauses, and explore various
ways to visualize what you hear.
Allow your solution to emerge from your explorations.
Be bold. Be brave. Be sensitive.
Format: A digital
piece produced in Adobe AfterEffects, Flash, or Director and
no larger than 600 x 800 pixels.
Time: Three weeks
on average.
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