Designing with Type: A Basic
Course in Typography is a unique combination of student textbook
and professional reference. It presents a complete overview of the
field of typography, from the origins of the alphabet through the type
fundamentals inherent in all successful design. In the thirty years
since it was first published, Designing with Type has sold well
over a quarter million copies and continues to be adopted by design
schools throughout the world.
Designing with Types popularity and success
are well earned. Everything is explained clearly and precisely. Rather
than overwhelming the student with an infinite number of existing typefaces,
five are thoroughly examined: Garamond, Baskerville, Bodoni, Century
Expanded, and Helvetica. Each typeface represents an important stage
in the evolution of typography, and each is still widely used today.
By working with these typefaces, guided by design principles and projects
presented in this book, the student learns to use type creatively, whether
to make type readable and esthetically pleasing or simply to attract
The Fourth Edition of Designing with Type (with
William Bevington) has been revised and updated to reflect the enormous
changes in technology that have occurred in recent years. At the same
time, the book retains the basic features that have made it indispensable
to generations of students and instructors.
"This is the one book I would recommend for every
graphic design student."
Gordon Salchow, University of Cincinnati and ex-Vice
President of Education, AIGA
"An excellent and useful introduction to the subject."
Milton Glaser, Designer and Illustrator
"Clear, straightforward presentation of the basics
of working typography."
Ivan Chermayeff, Designer
Excellent...really the best book so far on the subject.
Alvin Eisenman, Yale University
176 pages. 9 X 12 inches (23 X 30 cms). Over 500 typographic
illustrations. Bibliography. Extensive Glossary. Index.
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